After the tremendous success ever lasting scroll videos introduced by TikTok, Twitter has recently announced in a blog post introduction of ‘immersive videos’. Essentially they are going to transform video player to be facebook style, once you are in full-screen video mode, scrolling up will continue the next videos.
TikTok style vidoes have previously been introduced by Facebook and Instagram also and have seen very promising results by engaging the users to consume the content for much longer duration.
This recent feature by Twitter has been so far introduced to Twitter in the English language and only for iOS users. Twitter however plans to roll out these changes in the upcoming weeks for the rest of the users gradually.